Outside-the-Box Tactics to Market Your App in 2024
It’s a new year, and if you haven’t already, it’s time to start thinking about how you’re going to market your app and grow your business this year. The good news is that the marketing world is always filled with new approaches, channels, and tools that can yield significant results when approached strategically.
Of course, the fundamentals of marketing never change. It’s always important to get a solid grasp of who you’re marketing to, why you’re marketing to them (aside from turning a profit, of course), and the messages that will move them to choose you. Once you have the basics down, you can delve into the tactics that will have a positive impact on your business.
There are so many ways to go about your app marketing these days that it can be dizzying. That’s why we’ve put together this list of app marketing ideas that may not yet be on your radar. Some are big ideas that can be a full campaign in and of itself, while others are simple, one-off tactics that can give your current marketing efforts a little boost.
Take Advantage of Free Ad Credits
Did you know that Google, Facebook (and its other digital properties) offer free ad credits for new advertising accounts? It’s true! You can often get a little boost to your paid marketing campaigns entirely for free. Some web hosting companies also offer credits, so be sure to check with your host to see what they may offer.
Of course, it’s important to have a solid grasp of how these digital ad platforms work. It’s easy to outspend the free ad credits without obtaining any real results if you’re not sure what you’re doing. Many of these platforms have grown incredibly complex, and it takes an expert marketer to really achieve results.
Level Up Your Content Marketing Game
Unless you’ve been living under a rock, you’ve probably heard the phrase “Content is king” at some point over the past few years. And for good reason. Content marketing has become the top method for attracting and converting audiences (you’re reading this, right?).
Blogging is clearly a relatively easy method to generate interest in your app. But it’s essential to develop content that’s engaging and valuable to your audiences. For example, if you have a gaming app, you might include gaming walk-throughs, explorations of various game features, or periodic updates. Or, if you have a business app, you can write about industry trends, use cases, and/or case studies, or write a how-to blog post that explains a common challenge your users face—and solve using your app.
Whatever the case may be, be sure to spend some time planning out an editorial calendar for the year (or at least a few months). This will make it infinitely easier to produce content when it comes to actually doing the writing.
Create Useful Videos to Boost Engagement
Don’t just stop with the written content. Video content can also be an extremely powerful tool for attracting new users and customers. No other medium has as broad of a reach or as large of an audience as video. YouTube users alone rack up nearly 700,000 hours of video per minute. Not only that but hundreds of thousands of people turn to YouTube every day as a search engine, not just for entertainment.
To that end, your app can get a big boost by creating video content that your users want. That could be tutorials, game walkthroughs (if you’re a game app), or other relevant content. You don’t even have to post them to YouTube, nor do your videos need to be long. Short videos have become immensely popular with the rise of TikTok and Instagram.
Offer Free Educational Webinars
Webinars can be a great way to both attract new users and reconnect with existing ones. This is particularly true for business-oriented apps. Webinars can cover any number of topics, including:
- How-tos
- Tutorials
- Q&A sessions
- Case studies
- Industry trends and predictions
- Industry-relevant guest speakers
You could also delve into more nuanced topics, offering a series of master classes for more advanced users.
Don’t Forget Offline Marketing!
While the vast majority of app marketing takes place online, it’s worthwhile to consider offline methods as well. Consider, for example, that Amazon spent $32 million advertising during Super Bowl LVI in 2022. We’re not saying you need to take out a Super Bowl ad, of course, but it is worth incorporating offline marketing channels in your marketing mix. Here are a few offline marketing ideas to consider:
Go Guerilla:
Guerilla marketing is an advertising strategy that helps create buzz by using unconventional methods. There are plenty of examples, such as this now-famous billboard for the BBC’s Dracula.
Other ideas include subtle ads placed in strategic locations, like watch strap handles on public transportation.
Apply for Industry Awards:
Many industries have business awards you can try to win, which can be a powerful opportunity to promote your brand. Not only can winning an industry award give you greater visibility, but it can also add credibility to your brand.
Team up with a Complimentary Business:
Join forces with a business in your industry (just not a direct rival) for a joint project. Get creative – it could be a local networking event, an in-person seminar, a webinar, or even a giveaway. These types of collaborations can be a real needle mover, giving small businesses access to tech, marketing smarts, and customer bases they wouldn’t get by themselves.
Sponsor Industry Events:
Trade shows and other industry networking events can play a crucial role in your app marketing. These events often bring together people with common interests and goals, and getting that extra visibility can help position your brand as a core part of the community. What’s more, they’re often excellent opportunities to network with other like-minded businesses and develop new connections and relationships.
Looking for some fresh ideas to drive engagement with your mobile app? Aragon Premium may be the agency partner you are looking for. We are a trusted partner for many brands and have mobile marketing expertise to expand your user base. We’d be happy to collaborate with you and help your app succeed.
