6 Key Questions to Ask about Mobile App Marketing Services in 2024

Building a great mobile app isn’t as hard as it used to be, thanks to the abundance of developers and no-code and low-code solutions that can help bring your vision to life. However, the real challenge lies in effectively marketing your app. This is where mobile app marketing services become crucial, offering specialized strategies to get your app noticed in a crowded marketplace. 

There are nearly 2.3 million apps on the Apple app store and more than 3.7 million apps on the Google Play store. To say there’s a lot of competition is an understatement. To help your app stand out, grow downloads, and convert customers, it’s often a good idea to work with an expert mobile app marketing agency. 

Of course, not all agencies are built the same. They all have different strengths and weaknesses, not to mention different corporate cultures that may or may not fit your own business. While a formal RFP process may not be necessary, it is still essential to do due diligence and have some detailed conversations about any prospective agencies looking to win your business. 

To help you get started, here are six questions that are essential to finding a mobile app marketing services agency that will achieve the results your business demands. 

#1:  What experience do you have specifically in mobile app marketing?

When it comes to mobile app marketing, there simply is no substitute for experience. The mobile app industry has now been around for more than 15 years. While it’s changed considerably over time, experience in marketing mobile apps can be the make-or-break difference. 

To that end, be sure to ask them how many years they’ve been in the industry. Additionally, find out if they have any specific industry vertical expertise. Finding an agency with experience in your own industry can have a significant impact on their ability to meet your 

#2:  What are your capabilities in terms of app store optimization (ASO)?

App store optimization (ASO) is the bare minimum an agency should be able to do when it comes to building visibility for your app. After all, what good is it if no one can find your app? 

Take some time to understand what their process is. How do they conduct keyword research? Do they do any type of App Store testing? What approaches do they use to optimize conversion rates? 

#3:  What strategies do you use to acquire and retain high-value users?

Most businesses looking to gain users know that it’s not only about the sheer volume of users but the quality of those users. For example, if you have a game with in-app purchases, you typically want to attract the type of user who is happy to spend their money on virtual goods. 

What an agency does to attract and convert these users is a key ingredient to achieving success. Do they conduct any type of paid user acquisition campaigns, such as running ads on Facebook, Google, or other platforms? Do they understand retargeting, and if so, how would they implement that for your app? 

#4:  How do you track and measure marketing performance?

How does a marketing agency know that what it’s doing is working? They don’t unless they’re tracking and measuring campaign performance! In today’s data-driven world, there’s absolutely no reason why a marketing agency working in digital media can’t do this. 

To get a handle on whether they know their stuff, it’s a good idea to ask them what they do to track their campaigns, what key metrics they look at, and what (if any) reporting or dashboards they provide. 

Also, because most campaigns are multi-channel these days, it’s essential to know what their attribution capabilities are. That is, how do they know where a conversion comes from when a conversion could have seen an ad on Facebook, another website, or even another mobile app? 

#5:  What advertising platforms do you have direct partnerships with?

In today’s fractured media environment, it can be a real challenge to connect with prospective users or customers on the platforms they prefer. For that reason, be sure to get a grasp of which platforms an agency has a direct relationship with. That might be Facebook (and all its associated social media outlets), Twitter, or some other major advertising network.

Why is this important? 

Having a relationship with them signifies One, that they have done a significant amount of business on that platform, and two, they have a good grasp of what it takes to successfully use those platforms for advertising. Additionally, any campaigns they run on your behalf are likely to be more efficient and lower cost than if you run them yourself, as agencies will often purchase ad inventory in bulk to use across all their clients. 

#6:  Could you share some case studies of successful mobile apps you have marketed?

As with anything, the proof is in the pudding. Can the agency actually do what it says it can do? The best way to gauge that is by seeing if they can share any case studies or even reports they’ve provided to other customers. Try to get as much detailed information as possible here so you can analyze any recurring trends. 

Does it seem like they excel at top-of-funnel lead generation or bottom-of-the-funnel conversion? What kind of ROI do their campaigns achieve? Have they scored any vertical-specific wins that are relevant to your business? 

The more information you have in this area, the easier it will be for you to determine if a particular mobile app marketing services agency is a good match. 

The Importance of Vetting Mobile Marketing Vendors

Developing a mobile app is an investment. But once it’s built, it’s essential to make an investment in marketing it. And unless you enjoy throwing away your hard-earned money and valuable time, it’s smart to fully vet mobile marketing vendors before you take the plunge. 

Properly vetting mobile marketing vendors will help ensure you choose a reliable, reputable, and capable partner that aligns with your business objectives while adhering to legal and ethical standards. Because the right partner will ultimately be the difference between taking off like a rocket or sinking like the Titanic. 

Looking for some fresh ideas to drive engagement with your mobile app? Aragon Premium may be the agency partner you are looking for. We are a trusted partner for many brands and have mobile marketing expertise to expand your user base. We’d be happy to collaborate with you and help your app succeed.