Clever Social Media Ideas to Supercharge Your Game App Marketing
The mobile gaming market is more crowded than a Tetris board, with over 300,000 gaming apps fighting for those downloads. So even if you design the greatest game app, attracting players requires mastering another skill – Marketing.
In today’s digital era, no marketing strategy packs more punch than leveraging social media’s immense reach. Social platforms offer invaluable tools to make any app stand out. From viral video campaigns on TikTok to building communities on Facebook, we shine a light on conquering social media and taking your game to the next level.
X (formerly Twitter): Engage in 280 Characters or Less
On the social network that’s now called “X,” brevity is a blessing for game developers looking to capture attention quickly. X can have a low signal-to-noise ratio (i.e., the amount of valuable information vs. the amount of irrelevant or unimportant content), and it can take time to develop a community.
Despite this challenge, it’s still a great place to grow your gaming app. According to X, the site sees about 70 gaming-related tweets per second. That’s a lot of chatter! And it’s likely not a place your game app can afford to skip.
Create a dedicated Twitter account for your game and join in the conversation with these marketing ideas:
Teasers and Sneak Peeks For Your Game App
Use short videos or GIFs to provide sneak peeks of upcoming features, levels, or characters to develop anticipation and audience engagement.
Daily Challenges
The challenge with social media is being present on a regular, consistent basis. Daily challenges related to your game can be a great way to feed the content beast.
Encourage users to share their achievements and solutions and reward those who engage! That could be exclusive in-game content, limited access to paid game features, or credits for any in-app purchases. This will foster both an engaged community and help drive engagement with your game app.
Interactive Polls
Leverage Twitter’s polling feature to involve your audience in decision-making processes. This could be about adding the next feature or choosing between design options.
Behind-the-Scenes Content
People love seeing how games are made. Not the coder who’s been plugging away for 15+ hours without showering, but the more interesting glimpses into the game development process.
Highlight the hard work, creativity, and passion that go into creating a captivating gaming experience. Incidentally, this can double as a powerful recruiting tool!
Facebook: Build a Game Community
Despite shifting demographics, with younger users migrating to other platforms, Facebook remains a social media giant, boasting over 3 billion monthly active users. That’s more than the population of some countries!
And while you’re not likely to engage all 3 billion, creating a vibrant community around your game can significantly impact its success. Here’s how to make the most of Facebook:
Facebook Groups
Establish a dedicated group for your game where players can share tips, discuss strategies, and connect with each other. Actively participate in discussions and share your own tips, game content, etc., to foster a sense of community.
Fan Spotlight
Feature exceptional gameplay or achievements from your players on your official page. This not only showcases your players but also encourages healthy competition within the community, which in turn can foster even more engagement.
Exclusive Content
Reward your Facebook followers with exclusive in-game content, such as special characters, skins, or levels. By creating a sense of exclusivity, you’ll attract more users to follow your page.
TikTok: Short and Snappy Content for Maximum Impact
TikTok’s explosive growth has made it a playground for creative marketers. Its audience tends to skew younger, and embracing the platform’s short-form content is essential.
Showcasing Gameplay Highlights
TikTok was made for condensed, exciting gameplay content. Add popular TikTok music or trends to make your clips engaging and shareable.
Challenges and Dances
Ever heard of a little game called Fortnite? Of course, you have. Maybe it’s because of the game itself, but most likely, it’s because of how its users have embraced the silly dances associated with the game.
Think about how you can create similar challenges, funny poses, or even dances related to your game. Trending challenges can quickly go viral, exposing your game to a broader audience.
Influencer Collaborations
This approach can work for multiple platforms, but we’re putting it here because TikTok is abundant with influencers. Partner with TikTok influencers to promote your game and create engaging content that reaches a large audience, and their endorsement adds credibility to your game.
Instagram: Visual Appeal and Storytelling
Owned by Meta, the same company that owns Facebook, Instagram boasts the third-largest gaming community online. The visually-oriented platform is perfect for showcasing your game’s aesthetics.
Visual Storytelling
Use Instagram Stories to tell a visual story about your game. Share updates, challenges, and player testimonials in a creative and visually appealing way.
IGTV Game Tutorials
Create longer-form content on Instagram’s IGTV to provide in-depth tutorials, strategies, or developer insights to showcase your game’s depth.
User-Generated Content Campaigns
Engaging your audience should be the goal of any social media initiatives you undertake. Launch campaigns encouraging users to share their gameplay using a dedicated hashtag. Feature the best content on your profile, turning your players into ambassadors for your game.
YouTube: Comprehensive Content and Tutorials
YouTube is THE platform for providing in-depth gaming content and tutorials. Use it to connect with your audience and deliver deeper content than the other platforms can offer.
Create a Let’s Play Series
Let’s Play videos, where someone plays the game with commentary while playing, are extremely popular on YouTube. This allows current and potential players to experience the game through the eyes of a skilled player. This is also a great opportunity to work with influencers.
Developer Diaries
YouTube is also a great place to share behind-the-scenes footage, interviews with the development team, and insights into the creative process. This humanizes your brand and builds a connection with your audience.
Tutorial and Walkthrough Videos
When players get stuck on a particular challenge in your game, you don’t want them just walking away. Instead, develop tutorials and walkthroughs to help players improve their gameplay. It’s especially useful for complex games with intricate mechanics.
Develop Powerful Game App Communities
These are just a handful of the top social media outlets where you can develop powerful and loyal game communities. Plenty of others, including Discord and Twitch, have deep roots in the gaming community.
Just remember to tailor your content to each platform’s strengths, engage with your audience, and consistently provide interesting and valuable content. By implementing these clever social media ideas, you can supercharge your game app marketing and propel your game into the limelight.
Take your mobile game to the next level with Aragon Premium – a team of growth experts for gaming brands. Our data-driven mobile marketing strategies tap into what fuels growth for modern mobile games. We create innovative solutions tailored to your goals that amplify success through app store optimization, creative campaign assets, influencer initiatives, and proven user acquisition approaches. Let’s connect to discuss how we can build on your vision with our suite of services designed for gaming greatness.
