Category: Insurance

Label: auto insurance , insurance , insurance services

Description:

Drivers in select states and can save up to over 50% by switching to Root for car insurance. Root’s rates are over 50% cheaper then competitors because they are Uniquely able to identify Good drivers with their App. Root’s app enables user’s to do everything they want from managing a claim to ordering FREE road-side service.

Pixel fires when user installs the Root app and creates a profile (form fill + drivers license scan)

Traffic Allowed: Influencer / Content Marketing

Traffic Restrictions: No incent, no brand bidding, no adult

Geo: US

Demographic targeting:

– Holds a valid driver’s license

– ONLY residents of 22 states: Arizona, Arkansas, Delaware, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, New Mexico, Nebraska, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas, Utah, Colorado, Georgia.

TMM Only

Talking Points:

– Root drivers save on average 52% by switching to Root, that’s $98/month or $1187 annually

– Switching to Root: Root will cancel your old insurance policy for you. You can choose that option in the app. Easy!

– Based on national reviews reported by actual customers, Root customers save on average 52%, $98 per month, or $1187 annually